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Strategies of PR Lecture Overheads

Related Handouts

Week 1 - PR Planning Syllabus, PR Plan Outline, Sample Gantt Charts, Client Outline, Team Sherpa Sample PR Plan, The Pines Sample PR Plan , Self Motivators, Inc. Sample PR Plan
Week 2 - What is PR and PR History Five PR Truths
Week 3 - Ethics and Professionalism, News Release Writing PRSA Ethical Guidelines, Excellent PR Writing Guide, News Release Format Guide
Week 4 - Research, Fact sheets and Backgrounders Sample Audience Survey 1, Sample Audience Survey 2, Sample Student/Client Interview Transcription 1, Sample Student/Client Interview Transcription 2, Sample Intercept Survey, Sample Fact Sheet, Sample Backgrounder
Week 5 - PR and Communication Theories Public Speaking Key Points, Final PR Presentation Outline, The Pines PowerPoint Presentation Handouts
Week 6 - Public Opinion and Persuasion, Newsletters, Brochures  
Week 8 - PR Audiences, PR Law, Media Kits Media Relations Key Points, Sample Online Media Kit, Media Kit Project Guideline
Week 9 - Using Advertising in PR, Conducting Special Events Sample Special Event Timeline
Week 10 - Crisis Management and Communication  
Week 11 or 12 - Lobbying, Entertainment and Sports PR, Using the Internet in PR Using the Internet in PR
Week 13 - Job Hunting Workshop Tips for Success
   

Other Skillbuilder Notes

 
Writing Letters and Memos  
Writing Direct Response Letters  
Writing Speeches  
Writing Op-Ed Pieces  
Preparing Photo Captions  
Preparing PSAs and Media Advisories