Student Resources

Strategies of PR Overheads

Related Handouts

Week 1:

PR Planning Syllabus
PR Plan Outline
Sample Client Interviews
Client Outline
Symmetric Results Sample PR Plan
Team Sherpa Sample PR Plan
The Pines Sample PR Plan
Self Motivators, Inc. Sample PR Plan
Fusion PR Sample PR Plan

Week 2:

What is PR and PR History Prof. Litwin's PR Definitions
Five PR Truths
Four PR Models
PR Skills Checklist

Week 3:

Ethics and Professionalism PRSA Ethical Guidelines
News Release Writing Professionalism
Getting into PR
PR and Lies
Excellent PR Writing Guide
News Release Format Guide
Larry Litwin's AP Stylebook Summary
News Release Writing Assignments
Proofreading Checklist Exercise
PR Tactics for Print

Week 4:

Research How to Conduct Communication Research
Fact sheets and Backgrounders Sample Customer Satisfaction Survey
Sample Audience Survey 1
Sample Audience Survey 2
Sample Student/Client Interview Transcription 1
Sample Student/Client Interview Transcription 2
Sample Intercept Survey
Sample Fact Sheet
Sample Persuasive Factsheet
Sample Backgrounder

Week 5:

PR and Communication theories Public Speaking Key Points
Final PR Presentation Outline
The Pines PowerPoint Presentation Handouts
The Pines PowerPoint Presentation Agenda
Fusion PR Sample Presentation Agenda

Week 6:

Public and Persuasion Sample Newsletter 1
Newsletters Sample Newsletter 2
Brochures Sample Bilingual Employee Newsletter

Week 8:

PR Audiences, PR Law Media Relations Key Points
Media Kits Symmetric Results Sample Online Media Kit
Media Relations Media Kit Project Guideline

Week 9:

Using Advertising in PR Special Event Handouts
Conducting Special Events Sample Special Event Timeline

Week 10:

Crisis Management and Communication Crisis Communication Plan Toolkit
Sample Crisis Communication Plan
Crisis Communication Plan Blueprint

Week 11 or 12:

Lobbying, Entertainment, and Sports PR Using the Internet in PR
Using the Internet in PR Overcoming the Fear of Social Media
Why PR Pros Should Handle Social Media
Sample Blog
Passport PR Sample Viral Promotional Video

Week 13:

Job Hunting Workshop Resumé Writing Tips
Cover Letter Writing Tips
Job Interview Tips
Interview Handouts
More interview Handouts
Job Hunting Tips
Dr. Bagin's Tips for Career Success
Prof. Farbman's Tips for Success
PR Career Handouts
Job Satisfaction

Other Skillbuilder Notes

Preparing PSAs and Media Advisories PSA Formatting and Requirements
Anti-Steroids PSA Live Copy
Anti-Steroids Video PSA
Great Dad PSA Live Copy
Great Dad Audio PSA
Great Dad Video PSA
Domestic Violence Prevention PSA Live Copy
Sample Calender Listing
Sample Media Advisory
Sample Media Pitch
Writing Letters and Memos
Writing Direct Response Letters
Writing Speeches
Writing Op-Ed Pieces
Preparing Photo Captions