Strategies of PR Lecture Overheads
Related Handouts
Week 1 - PR Planning
Syllabus
PR Plan Outline
Sample Client Interview Questions
Sample Gantt Charts
Client Outline
Team Sherpa Sample PR Plan
The Pines Sample PR Plan
Self Motivators, Inc. Sample PR Plan
Fusion PR Sample PR Plan
Week 2 - What is PR and PR History
Prof. Litwin's PR Definitions
Five PR Truths
Four PR Models
PR Skills Checklist
Week 3 - Ethics and Professionalism
News Release Writing
PRSA Ethical Guidelines
Professionalism
Getting into PR
PR and Lies
Excellent PR Writing Guide
News Release Format Guide
Larry Litwin's AP Stylebook Summary
News Release Writing Assignments
Proofreading Checklist Exercise
PR Tactics for Print
Week 4 - Research
Fact sheets and Backgrounders
How to Conduct Communication Research
Sample Customer Satisfaction Survey
Sample Audience Survey 1
Sample Audience Survey 2
Sample Student/Client Interview Transcription 1
Sample Student/Client Interview Transcription 2
Sample Intercept Survey
Sample Fact Sheet
Sample Persuasive Factsheet
Sample Backgrounder
Week 5 - PR and Communication Theories
Public Speaking Key Points
Final PR Presentation Outline
The Pines PowerPoint Presentation Handouts
The Pines Final Presentation Agenda
Fusion PR Sample Presentation Agenda
Week 6 - Public Opinion and Persuasion
Newsletters
Brochures
Sample Newsletter 1
Sample Newsletter 2
Sample Bilingual Employee Newsletter
Week 8 - PR Audiences, PR Law
Media Kits
Media Relations
Media Relations Key Points
Sample Online Media Kit
Media Kit Project Guideline
Week 9 - Using Advertising in PR
Conducting Special Events
Special Event Handouts
Sample Special Event Timeline
Week 10 - Crisis Management and Communication
Crisis Communication Plan Toolkit
Sample Crisis Communication Plan
Crisis Communication Plan Blueprint
Week 11 or 12 - Lobbying, Entertainment and Sports PR
Using the Internet in PR
Using the Internet in PR
Overcoming the Fear of Social Media
Why PR Pros Should Handle Social Media
Sample Blog
Passport PR Sample Viral Promotional Video
Week 13 - Job Hunting Workshop
Resume Writing Tips
JobWeb's Guide to Resume Writing
Cover Letter Writing Tips
JobWeb's Cover Letter Tips
Job Interview Tips
Interview Handouts
More Interview Handouts
JobWeb's Top 10 Questions and Answers
Job Hunting Tips
Dr. Bagin's Tips for Career Success
Prof. Farbman's Tips for Success
PR Career Handouts
Job Satisfaction
Other Skillbuilder Notes
Preparing PSAs and Media Advisories
PSA Formatting and Requirements
Anti-Steroids PSA live copy
Anti-Steroids video PSA
Great Dad PSA live copy
Great Dad audio PSA
Great Dad video PSA
Domestic Violence Prevention PSA live copy
Sample Calendar Listing
Sample Media Advisory
Sample Media Pitch
Writing Letters and Memos
Writing Direct Response Letters
Writing Speeches
Writing Op-Ed Pieces
Preparing Photo Captions
