Strategies
of PR Lecture Overheads
|
Related Handouts
|
| Week
1 - PR Planning |
Syllabus,
PR Plan Outline, Sample
Gantt Charts, Client Outline,
Team Sherpa Sample PR Plan, The
Pines Sample PR Plan , Self Motivators, Inc. Sample PR Plan |
| Week
2 - What is PR and PR History |
Five
PR Truths |
| Week
3 - Ethics and Professionalism, News
Release Writing |
PRSA
Ethical Guidelines, Excellent PR
Writing Guide, News Release Format
Guide |
| Week
4 - Research, Fact
sheets and Backgrounders |
Sample
Audience Survey 1, Sample Audience
Survey 2, Sample Student/Client
Interview Transcription 1, Sample
Student/Client Interview Transcription 2, Sample
Intercept Survey, Sample Fact
Sheet, Sample Backgrounder |
| Week
5 - PR and Communication Theories |
Public
Speaking Key Points, Final
PR Presentation Outline, The Pines PowerPoint Presentation Handouts |
| Week
6 - Public Opinion and Persuasion, Newsletters,
Brochures |
|
| Week
8 - PR Audiences, PR Law, Media
Kits |
Media
Relations Key Points, Sample
Online Media Kit, Media Kit Project
Guideline |
| Week
9 - Using Advertising in PR, Conducting
Special Events |
Sample
Special Event Timeline |
| Week
10 - Crisis Management and Communication |
|
| Week
11 or 12 - Lobbying, Entertainment and Sports PR, Using the Internet in PR |
Using
the Internet in PR |
| Week
13 - Job Hunting Workshop |
Tips
for Success |
| |
|
|
Other
Skillbuilder Notes
|
|
| Writing
Letters and Memos |
|
| Writing
Direct Response Letters |
|
| Writing
Speeches |
|
| Writing
Op-Ed Pieces |
|
| Preparing
Photo Captions |
|
| Preparing
PSAs and Media Advisories |
|
| |
|
